About Us

Sam and Keith Avallone, founders of PLAAY NOW

Sam and Keith Avallone, founders of PLAAY NOW


Homegrown Games We Love Playing

PLAAY NOW is a games publisher created by players, for players. “If it’s fun, people will play it.” That motto has been our guiding principle since day one, as we set out to find a way to do board games differently. What we hope you take away from our games are exciting, memorable experiences that make you think not only about your decisions, but about the story they build as well.


Print & Play Focus

As our name suggests, the goal of PLAAY NOW is to provide immediate game gratification. Let’s face it- when you want to play, you want to play! For that reason, we design each of our games with Print & Play in mind, and are dedicated to offering P&P options for every product on the site. Cards, boards, rules, envelopes and, if you have a 3D printer, even dice and tokens are all available with the click of a button.

Of course, we know that P&P isn’t for everyone. With that in mind, offer printed products which are identical to our digital downloads, with the added bonus of premium dice, markers, and a sleeved box in which to store it all. If you prefer your games pre-assembled and have a bit more patience than the rest of us (it is a virtue after all), we’ll build it, shrink wrap it, and ship it to you, all at a reasonable price!


This icon indicates that the product you’re viewing is a digital download product. Look for it as you shop to distinguish digital download products from physical ones.


Community Driven

We value the people who play our games- they’re the reason we get to keep making them! Watching our community grow has been incredibly rewarding, and has introduced us to some fantastic people. We engage with out community primarily through our Facebook page and group, along with weekly broadcasts to our YouTube channel. If you’re new around here and would like to get plugged in, click the social links at the bottom of the page to get started.